Forward After meeting in California, two mothers from France came together to create Little Margot, a brand that makes handmade clothing for mothers, daughters, and dolls.
Objective Little Margot needed an identity system that would attract both mothers and girls. Since all the pieces in Little Margot’s clothing collections are designed to accent or coordinate with one another, I wanted to create a branding system that is just as cohesive.
Solution Using playful geometric shapes and a feminine color palette, I created an interchangeable logo and branding system that gives the brand a spontaneous, and childlike essence.
Created With Olio Studio, Berkeley CA Illustrations by Eszter Clark, Alexia Webber, and Sandy Frank