Forward Between 1949 and 1966, Joseph Eichler built over 11,000 homes in nine neighborhoods throughout California. His company, Eichler Homes, developed color palettes that accented the homes’ unique interior and exterior layouts.
Objective I wanted to use Eichler’s color palettes to created a brand of powdered house paints that home owners could use to give their houses a classic mid-century modern look. I wanted the paints’ packaging to fit the Eichler brand and its history.
Solution With illustration, mid-century inspired typefaces, and Eichler’s colors, I created a line of paint packaging that will resonate with Eichler home owners and have a strong shelf presence.